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R. Harrison

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THIS IS MUSIC 2021

Sep 
7th
, 
12:00am
Details
Speaker
Agenda
Location
February 
24th
 at 
3:00pm

February 24th at 3:00pm EST / 12pm PST 

THIS IS MUSIC 2021

Featuring Saweetie

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ABOut the event

Let's start 2021 off right with a lesson in all that's new with Instagram. Join us for a deep dive into Reels tips and tricks, an exploration into how Shopping and Live Badges can make you money, and the busting of myths. Stick around for a Q&A with Saweetie—you won't want to miss it!

Tap In. Listen. Connect.

GUEST SPEAKERS

Saweetie

Professor at Icy University

presenter


Jackie Candelaria

Strategic Partnerships at Instagram

presenter

Jackie leads global partnerships strategy for Instagram’s newest feature, Reels. She collaborates with the product team to build the best short form video experience for Creators and public figures. Jackie has been with the company for 6 years, previously working as a Strategic Partner Manager at Facebook. Jackie was recently named to the Forbes 30 Under 30 list.

Marcus Moore

Music Partnerships, Partner Solutions Manager at Instagram

presenter

Marcus is a Partner Solutions Manager on the Instagram Music Partnerships team, the internal advocates for the Music community at Instagram. Marcus has been at the company for over 3 years, previously working on the Music Rights team at Facebook. He is originally from Alabama and entered the music business at a young age as a violinist.

Tiffany Matloob

Strategic Partnerships, Content & Creators at Instagram

presenter

Tiffany is a Strategic Partner Manager, Content & Creators at Instagram, where she works with today’s emerging talent in helping express themselves creatively through effective storytelling strategies and brand-building partnerships. Previously, Tiffany has built content programming strategies for over 17 entertainment brands, including the #1 celebrity family, the Kardashians. Her expertise in digital marketing for Gen Z audiences was developed at SweetyHigh, Digitour, and TikTok where she strategized editorial and social media strategies for building thriving teen communities and stars. Tiffany holds both a Masters in Communication Management and Bachelors in Communications from USC and has served as a lecturer for the MBA program at AJU.

Valentina Titiun

Product Marketing Manager, Creator Monetization at Instagram

presenter

Valentina is a Product Marketing Manager on the Creator Monetization team at Instagram and focuses on products like Badges in Live. She's originally from Chile, and has multiple years of Marketing experience in Tech.


AGEnda

Welcome

3:00 – 3:05 PM EST

Meet the Music Partnerships team. 

Icy University

3:05 – 3:15 PM EST

A special lesson from Professor Saweetie.

Breakout Sessions

3:15 – 4:15 PM EST

Four (4) 15-minute breakout sessions.

IG Live Best Practices & Badges

w/Valentina Titiun


Badges in Live can help you generate income from your content. We will walk through how badges work, who is eligible and some best practices.

Myth Busting

w/Tiffany Matloob


We'll be discussing the do’s and don’ts for posting on Reels and busting some of the myths when it comes to what has the potential to go viral on the platform.

Reels Best Practices

w/Jackie Candelaria

 

We will walk us through the Reels Best Practices to help you optimize your content, reach new audiences, and grow your followers.

Shopping

w/Marcus Moore


Instagram Shopping can help you promote merch even when touring is not available. We will cover how it works and key features to engage your fans in new ways.

Q+A with Saweetie

4:15 – 4:30 PM EST

15-minute Q+A with Saweetie and the Music Partnerships team.

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